Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Year of publication: |
2013
|
---|---|
Authors: | Yuwo, Hartano ; Ford, John B. ; Purwanegara, Mustika Sufiati |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 4.2013, 1, p. 8-22
|
Subject: | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Markenimage | Brand image | Markenführung | Brand management | Indonesien | Indonesia |
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