Customer-based corporate reputation : introducing a new segmentation criterion
Gianfranco Walsh, Sharon E. Beatty, and Betsy Bugg Holloway
| Year of publication: |
2011
|
|---|---|
| Authors: | Walsh, Gianfranco ; Beatty, Sharon E. ; Holloway, Betsy Bugg |
| Published in: |
Reputation Management. - Berlin : Springer, ISBN 3-642-19265-3. - 2011, p. 151-161
|
| Subject: | Firmenimage | Corporate reputation | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009271984