Customer-based corporate reputation of a service firm: scale development and validation
| Year of publication: |
2007
|
|---|---|
| Authors: | Walsh, Gianfranco ; Beatty, Sharon E. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 1, p. 127-143
|