Customer behavior of online group buying : an investigation using the transaction cost economics theory perspective
Mohammad Alamgir Hossain, Shahriar Akter, Shams Rahman
| Year of publication: |
2022
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|---|---|
| Authors: | Hossain, Mohammad Alamgir ; Akter, Shahriar ; Rahman, Shams |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1447-1461
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| Subject: | Actual behavior | Intention | OGB | Online customer review | Online group buying | Transaction cost economics | Transaktionskosten | Transaction costs | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-021-00479-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463451