Customer benefits and value creation in streaming services marketing : a managerial cognitive capability approach
Yi-Min Chen, Hsin-Hsien Liu, Yu-Chun Chiu
| Year of publication: |
December 2017
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|---|---|
| Authors: | Chen, Yi-Min ; Liu, Hsin-Hsien ; Chiu, Yu-Chun |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 12, p. 1101-1108
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| Subject: | customer benefits | fuzzy-set qualitative comparative analysis | managerial cognitive dynamic capability | means-end model | streaming services industry | value creation | Betriebliche Wertschöpfung | Value creation | Dynamische Kompetenzen | Dynamic capabilities | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011788985