Customer-centered antecedents of a value co-creation ecosystem : integrating psychological, social, and cultural processes
Year of publication: |
2022
|
---|---|
Authors: | Saxena, Sumit ; Amritesh |
Published in: |
Emerging ecosystem-centric business models for sustainable value creation. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-4843-1. - 2022, p. 22-52
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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