Customer‐centric category selection for mobile and print promotions in loyalty reward programs
Year of publication: |
2020
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---|---|
Authors: | von Mutius, Bernhard ; Huchzermeier, Arnd |
Published in: |
Naval Research Logistics (NRL). - Wiley, ISSN 1520-6750, ZDB-ID 1465691-7. - Vol. 68.2020, 6 (06.08.), p. 683-700
|
Publisher: |
Wiley |
Saved in:
Online Resource
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