Customer-centric marketing strategies : tools for building organizational performance

Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni, [editors]

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher

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Year of publication:	c 2013
Other Persons:	Kaufmann, Hans Rüdiger (contributor) ; Mohammad Fateh Ali Khan Panni (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Erfolgsfaktor \| Success factor
Published items:	26 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxx, 643 p ill 30 cm
Series:	Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study
Language:	English
Notes:	Includes bibliographical references (p. 550-626) and index. - Enth. 26 Beitr.
ISBN:	1-4666-2524-4 ; 978-1-4666-2526-6 ; 978-1-4666-2524-2 ; 978-1-4666-2525-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009659681