Customer-centric marketing with Internet coupons
Year of publication: |
2008
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Authors: | Cheng, Hsing Kenneth ; Dogan, Kutsal |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 44.2008, 3, p. 606-620
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Saved in:
Saved in favorites
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