Customer co-creation and exploration of emerging technologies : the mediating role of managerial attention and initiatives
Year of publication: |
April 2017
|
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Authors: | Khanagha, Saeed ; Volberda, Henk ; Oshri, Ilan |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 50.2017, 2, p. 221-242
|
Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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