Customer deviance : a framework, prevention strategies, and opportunities for future research
Year of publication: |
2020
|
---|---|
Authors: | Fombelle, Paul W. ; Voorhees, Clay M. ; Jenkins, Mason R. ; Sidaoui, Karim ; Benoit, Sabine ; Gruber, Thorsten ; Gustafsson, Anders ; Abosag, Ibrahim |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 387-400
|
Subject: | Customer relationship | Deviant behaviors | Retailing | Service marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsmarketing | Services marketing |
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