Customer disengagement in business-to-business markets : a framework for analysis
Sanket Vatavwala, Bipul Kumar, Arun Sharma, Aditya Billore, Ashish Sadh
| Year of publication: |
2022
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|---|---|
| Authors: | Vatavwala, Sanket ; Kumar, Bipul ; Sharma, Arun ; Billore, Aditya ; Sadh, Ashish |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 114-130
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| Subject: | Customer disengagement | External factors | Product/service factors | Reforms | Relationship factors | Value co-destruction | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494013