Customer-driven markets in supply and distribution chains : a nonprofit services marketing perspective
Year of publication: |
2006
|
---|---|
Authors: | Helou, Mammy ; Caddy, Ian N. |
Institutions: | University of Western Sydney ; College of Business ; School of Marketing |
Publisher: |
Ukraine Business Perspectives |
Subject: | nonprofit marketing | services marketing | supply chains | distribution channels | Organisation and Management Theory |
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