Customer engagement : innovation in non-technical marketing processes
Year of publication: |
2013
|
---|---|
Authors: | Cambra-Fierro, Jesús J. ; Melero-Polo, Iguacel ; Vázquez-Carrasco, Rosario |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 15.2013, 3, p. 326-336
|
Subject: | engagement | non-technical innovation | marketing capabilities | Innovation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Marketingmanagement | Marketing management |
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