Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang Nguyen; Kirk Chang and Lyndon Simkin
| Year of publication: |
2014
|
|---|---|
| Authors: | Bang, Nguyen ; Chang, Kirk ; Simkin, Lyndon |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 1, p. 41-65
|
| Subject: | Cross-cultural research | Retailing | Customer engagement | Marketing management | Marketing segmentation | China | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Einzelhandel | Retail trade | Marktforschung | Market research | Kundenintegration | Customer integration | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252037