Customer enquiry management and product customization: An empirical multi-case study analysis in the Italian capital goods sector
| Year of publication: |
2008
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|---|---|
| Authors: | Zorzini, Marta ; Hendry, Linda ; Stevenson, Mark ; Pozzetti, Alessandro |
| Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 7624499. - Vol. 28.2008, 12, p. 1186-1218
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