Customer enquiry management in a global competitive context : a comparative multi-case study analysis

Marta Zorzini, Mark Stevenson, Linda Hendry

Year of publication:	2008
Other Persons:	Zorzini, Marta (contributor) ; Stevenson, Mark (contributor) ; Hendry, Linda (contributor)
Publisher:	Lancester : Univ. Management School
Subject:	Investitionsgüterindustrie \| Capital goods industry \| Lieferantenmanagement \| Supplier relationship management \| Lieferkette \| Supply chain \| Globalisierung \| Globalization \| Komplexitätsmanagement \| Complexity management

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