Customer evaluation of products in a global market
Year of publication: |
1994
|
---|---|
Authors: | Samiee, Saeed |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 25.1994, 3, p. 579-604
|
Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Unternehmen | Enterprise | Internationales Marketing | International marketing | Theorie | Theory |
-
The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers
Mai Ngoc Tran, (2021)
-
Decontextualizing consumer animosity
Little, Joseph P., (2015)
-
Culture-laden imports : international market entry and cultural taboos
Brice, William David, (2016)
- More ...
-
Reflections on global brands, global consumer culture and globalization
Samiee, Saeed, (2019)
-
International marketing and the internet : a research overview and the path forward
Samiee, Saeed, (2020)
-
Samiee, Saeed, (2008)
- More ...