Customer experience design : a case study in the cultural sector
Year of publication: |
2017
|
---|---|
Authors: | Ponsignon, Frederic ; Durrieu, Francois ; Bouzdine-Chameeva, Tatiana |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 4, p. 763-787
|
Subject: | Customer journey | Customer experience | Cultural sector | Experience design | Intended experience | Realized experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kultursektor | Kundenzufriedenheit | Customer satisfaction | Experiment |
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