Customer experience in online shopping : a structural modeling approach
Year of publication: |
2019
|
---|---|
Authors: | Bhattacharya, Arijit ; Srivastava, Manjari ; Verma, Sanjeev |
Subject: | customer satisfaction | electronic word of mouth | Online customer experience | repurchase intention | retailer credibility | time availability | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Social Web | Social web |
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