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Customer experience in the omni-channel world and the challenges and opportunities this presents

Glenn Cook
Year of publication:
2014
Authors: Cook, Glenn
Published in:
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 4, p. 262-266
Subject: omni-channel retailing | in-store marketing | customer loyalty | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Kundenbindung | Customer retention
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