Customer Experience Management in Retailing: Understanding the Buying Process
| Year of publication: |
2009
|
|---|---|
| Authors: | Puccinelli, Nancy M. ; Goodstein, Ronald C. ; Grewal, Dhruv ; Price, Robert ; Raghubir, Priya ; Stewart, David |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 1, p. 15-31
|