Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Reeti Agarwal, Ankit Mehrotra, Dheeraj Misra
| Year of publication: |
2022
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|---|---|
| Authors: | Agarwal, Reeti ; Mehrotra, Ankit ; Misra, Dheeraj |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-11
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| Subject: | Customer happiness | Loyalty programs | Perceived benefits | Purchase enjoyment | Quantile regression | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Regressionsanalyse | Regression analysis | Zufriedenheit | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102770 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209461