Customer heterogeneity and innovation‐based competitive strategy : A review, synthesis, and research agenda
Year of publication: |
2021
|
---|---|
Authors: | Wijekoon, Amali ; Salunke, Sandeep ; Athaide, Gerard A. |
Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 38.2021, 3 (31.05.), p. 315-333
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Publisher: |
Wiley |
Saved in:
Online Resource
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