Customer influence value and purchase acceleration in new product diffusion
Teck-Hua Ho; Shan Li; So-Eun Park; Zuo-Jun Max Shen
| Year of publication: |
2012
|
|---|---|
| Authors: | Ho, Teck-Hua ; Li, Shan ; Park, So-eun ; Shen, Zuo-Jun |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 2, p. 236-256
|
| Subject: | new product diffusion | purchase value | influence value | purchase acceleration | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Kundenwert | Customer value | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548700