Customer Influence Value and Purchase Acceleration in New Product Diffusion
| Year of publication: |
2012
|
|---|---|
| Authors: | Ho, Teck-Hua ; Li, Shan ; Park, So-Eun ; Shen, Zuo-Jun Max |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 2, p. 236-257
|