Customer involvement in the selection of service specifications
| Year of publication: |
2002
|
|---|---|
| Authors: | Swan, John E. ; Bowers, Michael R. ; Grover, Rajan |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 16.2002, 1, p. 88
|