Customer Loyalty and Approach of Service Providers: An Empirical Study of Mobile Airtime Service Industry in India
| Year of publication: |
2009
|
|---|---|
| Authors: | Das Gupta, Devashish ; Sharma, Atul |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 30.2009, 4, p. 342-364
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