Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market
| Year of publication: |
2005
|
|---|---|
| Authors: | Aydin, Serkan ; Özer, Gökhan ; Arasil, Ömer |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 1, p. 89-103
|