Customer management scorecard
Year of publication: |
2005
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Buxel, Holger ; Hennigs, Nadine |
Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 3.2005, p. 59-81
|
Subject: | Beziehungsmarketing | Relationship marketing | Balanced Scorecard | Balanced scorecard |
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