Customer metrics and how store performance is related to them

Bjorn P and Matteo A

Year of publication:	October-December 2016
Authors:	P., Bjorn ; A., Matteo
Published in:	Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2016, 4, p. 205-220
Subject:	Marketing \| Tracking \| Customer metrics \| Customer behavior \| Physical retail stores \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Marketingmanagement \| Marketing management \| Kundenwert \| Customer value \| Kundenzufriedenheit \| Customer satisfaction \| Performance-Messung \| Performance measurement

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