Customer orientation in innovation projects and new product development success -- The moderating effect of product innovativeness
Year of publication: |
2003
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Authors: | Salomo, Sören ; Steinhoff, Fee ; Trommsdorff, Volker |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 559787. - Vol. 26.2003, 5-6, p. 442-463
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