Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Sarah Duffy, Kyle Bruce, Lara Moroko, Lars Groeger
| Year of publication: |
2020
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|---|---|
| Authors: | Duffy, Sarah ; Bruce, Kyle ; Moroko, Lara ; Groeger, Lars |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 4, p. 181-188
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| Subject: | Customer orientation | Scientific Management | Marketing history | Beziehungsmarketing | Relationship marketing | Marketing | Marketingtheorie | Marketing theory |