Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Year of publication: |
2010
|
---|---|
Authors: | Dev, Chekitan S. ; Zhou, Kevin Zheng ; Brown, James R. ; Agarwal, Sanjeev |
Published in: |
The Cornell School of hotel administration handbook of applied hospitality strategy. - Los Angeles, Calif. [u.a.] : Sage, ISBN 1-4129-0590-7. - 2010, p. 263-272
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Hotellerie | Hotel industry |
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