Customer-oriented approaches in a digitized media world : a progress report
Mathias Döpfner
| Year of publication: |
2014
|
|---|---|
| Authors: | Döpfner, Mathias |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 165-180
|
| Subject: | Axel Springer AG | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Digitale Medien | Digital media | Computerunterstützung | Computerized method | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341229