Customer Perceptions of Perceived Risk in Generic Drugs: The Spanish M arket
Year of publication: |
2010-07-05
|
---|---|
Authors: | Martin, Ana Mª Diaz ; Suarez, Monica Gomez ; Suplet, Mercedes Rozano |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | consumer behaviour | perceived risk dimensions | Generic drugs |
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