Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Fatma Smaoui (Department of Marketing, Institut Supérieur de Gestion, University of Tunis, Tunis, Tunisia), Fatma Abdellah Kilani (Institut des Hautes Etudes Commerciales de Carthage, University of Carthage, Carthage, Tunisia), and Mourad Touzani (Department of Marketing, NEOMA Business School, Rouen, France)
| Year of publication: |
2016
|
|---|---|
| Authors: | Smaoui, Fatma ; Kilani, Fatma Abdellah ; Touzani, Mourad |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 2, p. 148-159
|
| Subject: | Emerging countries | Country-of-origin | Conjoint analysis | Generic drugs | Konsumentenverhalten | Consumer behaviour | Generika | Markenartikel | Brand | Schwellenländer | Emerging economies | Herkunftsbezeichnung | Designation of origin | Conjoint-Analyse | Arzneimittel | Pharmaceuticals | Markenführung | Brand management | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Arzneimittelmarkt | Pharmaceutical market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2014-0553 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524053