How emerging-market brands can overcome a weak country image
Mustafa Raji, Peter Magnusson and Yuri Martirosyan
| Year of publication: |
2025
|
|---|---|
| Authors: | Raji, Mustafa ; Magnusson, Peter ; Martirosyan, Yuri |
| Subject: | Conjoint analysis | Consumer evaluation | Country of origin | Emerging markets | Schwellenländer | Emerging economies | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2024-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202418