Customer personal features as determinants of the formation process of corporate social responsibility perceptions
Andrea Pérez and Ignacio Rodríguez del Bosque
| Year of publication: |
2013
|
|---|---|
| Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 10, p. 903-917
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198487