Customer portfolios : challenges of internal and external alignment
Year of publication: |
2017
|
---|---|
Authors: | Clarke, Ann Højbjerg ; Freytag, Per V. ; Zolkiewski, Judith |
Published in: |
The IMP journal. - Bingley : Emerald, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 11.2017, 1, p. 109-126
|
Subject: | Communication | Legitimacy | Alignment | Customer portfolios | Interaction space | Portfolio-Management | Portfolio selection | USA | United States | Beziehungsmarketing | Relationship marketing |
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