Customer portfolios : challenges of internal and external alignment

Ann Højbjerg Clarke, Per Vagn Freytag, Judith Zolkiewski

Year of publication:	2017
Authors:	Clarke, Ann Højbjerg ; Freytag, Per V. ; Zolkiewski, Judith
Subject:	Communication \| Legitimacy \| Alignment \| Customer portfolios \| Interaction space \| Beziehungsmarketing \| Relationship marketing \| Portfolio-Management \| Portfolio selection \| Kundenwert \| Customer value \| Lieferantenmanagement \| Supplier relationship management

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