Customer preference for decision authority in credence services : the moderating effects of source credibility and persuasion knowledge
Year of publication: |
2014
|
---|---|
Authors: | Ngamvichaikit, Anothai ; Beise-Zee, Rian |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 24.2014, 3, p. 274-299
|
Subject: | Communication | Source credibility | Custumer satisfaction | Health services | Credence service | Decision authority | Video experiment | Persuasion knowledge | Asymmetrische Information | Asymmetric information | Konsumentenverhalten | Consumer behaviour | USA | United States | Glaubwürdigkeit | Credibility | Vertrauensgüter | Credence goods | Kundenzufriedenheit | Customer satisfaction |
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