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Customer preferences vs satisfaction towards two-wheelers : an exploration study

Dr. P. Kannan Paulraj, Ms. A. DhanaBowrna
Year of publication:
2019
Authors: Paulraj, P. Kannan ; DhanaBowrna, A.
Published in:
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 17.2019, 2, p. 63-67
Subject: Customer preferences | Mileage | After sales service | Behaviour | satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Zufriedenheit | Satisfaction | Arbeitszufriedenheit | Job satisfaction
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