Customer productivity in technology-based self-service of virtual golf simulators
Taehee Kim; Hyomin Seo; Min Cheol Kim; Kyungro Chang
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Taehee ; Seo, Hyomin ; Kim, Min Cheol ; Chang, Kyungro |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 1, p. 24-39
|
| Subject: | technology-based self-service | TBSS | customer productivity | screen golf simulators | intention to reuse | Selbstbedienung | Self-service | Simulation | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489120