Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Jonas Colliander, Micael Dahlen, Helge Thorbjørnsen
| Year of publication: |
2023
|
|---|---|
| Authors: | Colliander, Jonas ; Dahlén, Micael ; Thorbjørnsen, Helge |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 1, p. 17-29
|
| Subject: | Consumer ratings | online reviews | reconstructive memory | conformity | word of mouth | Consumer rating | Verbraucher | Consumers | Kundenzufriedenheit | Customer satisfaction | Bewertung | Evaluation | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283791