Customer recognition and mobile geo-targeting
Year of publication: |
2018
|
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Authors: | Baye, Irina ; Reiz, Tim ; Sapi, Geza |
Publisher: |
Düsseldorf : Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE) |
Subject: | Mobile Marketing | Location Targeting | Price Discrimination | Customer Data |
Series: | DICE Discussion Paper ; 285 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
ISBN: | 978-3-86304-284-4 |
Other identifiers: | 1017760691 [GVK] hdl:10419/176704 [Handle] RePEc:zbw:dicedp:285 [RePEc] |
Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
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Customer recognition and mobile geo-targeting
Baye, Irina, (2018)
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Customer recognition and mobile geo-targeting
Baye, Irina, (2024)
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Targeted pricing, consumer myopia and investment in customer-tracking technology
Baye, Irina, (2014)
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Customer recognition and mobile geo-targeting
Baye, Irina, (2018)
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Customer recognition and mobile geo-targeting
Baye, Irina, (2024)
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Targeted pricing, consumer myopia and investment in customer-tracking technology
Baye, Irina, (2014)
- More ...