Customer recognition and mobile geo-targeting
Irina Baye, Philip Hanspach, Tim Reiz, Geza Sapi
| Year of publication: |
2024
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|---|---|
| Authors: | Baye, Irina ; Hanspach, Philip ; Reiz, Tim ; Sapi, Geza |
| Published in: |
Review of industrial organization. - New York, NY : Springer Science+Business Media, LLC, ISSN 1573-7160, ZDB-ID 1478923-1. - Vol. 64.2024, 4, p. 615-644
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| Subject: | Behavioral targeting | Customer data | Location targeting | Mobile marketing | Price discrimination | Preisdifferenzierung | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Marketing | Online-Marketing | Internet marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11151-024-09952-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546208