Customer relationship dissolution following mergers and acquisitions : reasons, counterforces and consequences
Christina Öberg
| Year of publication: |
2009
|
|---|---|
| Authors: | Öberg, Christina |
| Published in: |
Joint ventures, mergers and acquisitions, and capital flow. - New York : Nova Science Publishers, ISBN 1-60692-795-7. - 2009, p. 207-237
|
| Subject: | Beziehungsmarketing | Relationship marketing | Übernahme | Takeover |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003852450