Customer relationship management and the social and semantic web : enabling cliens conexus

Ricardo Colomo-Palacios, João Varajão, and Pedro Soto-Acosta, editors

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

MoreLess

Year of publication:	2012
Other Persons:	Colomo-Palacios, Ricardo (contributor) ; Varajão, João (contributor) ; Soto-Acosta, Pedro (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Semantisches Web \| Semantic web \| Kundenmanagement \| Beziehungsmanagement \| Semantic Web

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Erscheint auch als (Druck-Ausgabe):

Colomo-Palacios, Ricardo *1973-*. Customer relationship management and the social and semantic web. - Hershey, Pa. : Business Science Reference, 2012. - XVI, 342 S.

Persistent link: https://www.econbiz.de/10011727167