Customer relationship management (CRM) implementation intensity and performance : a study of Web-hosting companies
Bryan Soh Yuen Liew; T. Ramayah; Jasmine Yeap Ai Leen
| Year of publication: |
2012
|
|---|---|
| Authors: | Liew, Bryan Soh Yuen ; Ramayah T. ; Leen, Jasmine Yeap Ai |
| Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 129-140
|
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Befragung | Web survey | Fragebogen | Questionnaire | Digitale Dienste | Web-based service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377129